Notes on fitness continuity, the coaching market, and what CoachBuk is building.
Qualifications prove a coach is competent. Fit decides whether the relationship works. How to separate the floor, the proof, and the personal decision, and where Match % fits in.
Most apps store what happened. CoachBuk preserves what changed — and the user owns it. The case for treating fitness continuity as a layer no gym, coach, or platform gets to lock in.
Change coaches in the UK and your training record starts over. Across 24,856 fragmented PT businesses there is no shared memory layer — and that, not discovery, is the market's real blind spot. The case for coaching that remembers
Digital fitness stores activity well but preserves meaning poorly. CoachBuk keeps your coaching history as a record you own: goals, session logs, chapters, and the coaches who shaped them. It survives every pause, coach switch, and app change.